Quality Mark
NDDB launched the “Quality Mark” in 2016 as an umbrella brand identity, signifying safe and quality milk & milk products from the dairy cooperatives and producer institutions. It is aimed at bringing about process improvement in the entire value chain from producer to the consumer to ensure availability of safe and quality of milk and products.
The interested Federations/Cooperative dairies/educational institutes/Government dairy units may apply for the Quality Mark. Only dairy units that adopt food safety and quality management systems for milk and milk products and adhere to parameters given in the guidelines of Quality Mark are eligible. The quality mark is valid for three years, subject to maintenance of quality, food safety standards and compliance with terms & conditions of the agreement.
Quality Mark has been well accepted across the country and proved instrumental in providing dairy cooperatives & producer’s institutions the much needed brand identity as well as competitive edge.